In today’s competitive eCommerce landscape, Amazon has become the go-to platform for sellers looking to reach millions of customers instantly. But simply listing a product isn’t enough—you need to optimise it so that it appears in Amazon search results, gets more clicks, and converts visitors into buyers.
If you’re new to selling on Amazon, don’t worry. This beginner-friendly guide by NexGen Company will walk you through the essential strategies to optimise your Amazon product listings for better visibility, credibility, and sales.
1. Understand Amazon’s A9 Search Algorithm
Amazon uses its A9 algorithm to decide which products appear at the top of the search results. Unlike Google, Amazon’s algorithm focuses heavily on sales performance, customer relevance, and listing quality.
To perform well, your listing must be:
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Keyword-rich
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Clear and descriptive
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Competitive
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Customer-focused
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Keyword-rich
When your listing aligns with shopper intent, Amazon rewards it with higher visibility.
2. Do Keyword Research (The Heart of Optimisation)
Keywords help Amazon understand what your product is about. Using the right keywords increases your chances of ranking.
Best tools for beginner-friendly keyword research:
- Amazon auto-suggest
- Helium 10 (free version available)
- Jungle Scout
- Google Keyword Planner
- Competitor listings
Where to place your keywords:
- Product title
- Bullet points
- Product description
- Backend search terms
Use a mix of primary and long-tail keywords to capture different buyer intents.
3. Craft a High-Converting Product Title
Your title should be clear, keyword-focused, and easy to read. Amazon recommends including:
- Brand name
- Main keyword
- Product type
- Key features (size, colour, quantity)
Keep your title within Amazon’s recommended character limit (usually 150–200 characters).
4. Create Compelling Bullet Points
Bullet points are your chance to highlight the product’s top features and benefits. Focus on:
- What makes your product unique
- Why customers should buy it
- Specific uses and pain points solved
Tips for writing bullet points:
- Use ALL CAPS for bullet headings
- Keep sentences short and impactful
- Use relevant keywords naturally
5. Write a Detailed and Persuasive Description
Your product description should tell a story and answer every possible question a buyer might have.
Include:
- Benefits and features
- Usage instructions
- Material and dimensions
- Care tips
- Brand values of NexGen
Use HTML tags like <br> or <b> to format your text for better readability (if your seller plan allows).
6. Upload High-Quality Product Images
Images play a huge role in conversion. Amazon recommends using 7–9 images.
Make sure your images are:
- 1000 x 1000 px (zoomable)
- On a white background (main image)
- High resolution
- Realistic and professional
Include lifestyle images like:
- The product in use
- Size comparison
- Feature highlights
This helps customers visualise the product in real life.
7. Use Competitive Pricing Strategies
Pricing affects both visibility and conversion. Analyse competitors using:
- Amazon price history
- Helium 10
- Keep
Make sure your pricing is:
- Competitive
- Aligned with your product value
- Structured with discounts or coupons when needed
Even small discounts can improve CTR and boost rankings.
8. Boost Sales with A+ Content (If Registered Brand)
If NexGen Company is registered under Amazon Brand Registry, you can create A+ Content.
A+ Content helps you:
- Add comparison charts
- Insert premium images
- Improve storytelling
- Reduce bounce rate
- Increase conversions by up to 10–20%
This makes your listing look more professional and trustworthy.
9. Gather More Reviews (Ethically and Legally)
Reviews significantly impact Amazon ranking and buyer decisions.
Safe ways to get reviews:
- Follow-up emails (Amazon-approved)
- Request a review button in Seller Central
- Provide exceptional product quality
- Use Amazon Vine (for new products)
Never offer incentives for reviews—it violates Amazon policy.
10. Monitor and Improve Your Listing Regularly
Optimisation is not a one-time process. Analyse and update your listing every few weeks.
Track:
- CTR (Click-Through Rate)
- Conversion rate
- Keyword ranking
- Inventory levels
- Customer feedback
Make small changes and analyse their impact to ensure consistent improvement.
Final Thoughts
Optimizing your Amazon product listings is essential for boosting sales and reaching more customers—especially if you’re a beginner. By following these practical steps, NexGen Company can create high-performing listings that stand out in the competitive Amazon marketplace.
Remember: Great products need great listings. Master the basics, stay consistent, and keep improving your product pages to stay ahead of the competition.
