Selling on Walmart Marketplace is one of the smartest ways to expand your eCommerce business, reach millions of new customers, and compete with leading global brands. Walmart Marketplace gives third-party sellers access to over 150 million monthly visitors, high search visibility, a trusted brand reputation, and strong logistics options. However, simply listing your products is not enough. To stand out, drive conversions, and build long-term sales, you must add your products strategically.
In this blog, we will discuss the key things to focus on while adding products on Walmart Marketplace so your listings rank higher, get more clicks, and convert more efficiently.
1. Start with Walmart’s Listing Quality Requirements
Before uploading your first product, understand Walmart’s Product Content Quality Guidelines. Walmart rewards product listings that are:
- Accurate
- Informative
- Search-friendly
- Customer-focused
Every product must include essential information like:
| Required Attribute | Description |
|---|---|
| Product Title | Clean, keyword-rich, under 75 characters |
| Product Description | Clear, detailed explanation of product |
| Category | Correct and precise classification |
| Price | Competitive and consistent |
| Images | Minimum 4 high-resolution product images |
| SKU/UPC | Valid and recognized identifiers |
| Shipping Information | Accurate weight and dimensions |
If your product listing fails to meet these basics, it may get rejected or perform poorly.
2. Craft an SEO-Friendly Product Title
Your Walmart product title is one of the most important ranking factors. It must be optimized for search but still remain readable. Walmart recommends the following format:
Brand + Key Product Feature + Product Type + Quantity/Size + Color (if applicable)
Example:
Philips LED Tube Light 20W – Cool Daylight – Pack of 2
Tips for Writing Titles
3. Write a Compelling Product Description
Your description is where customers make purchase decisions. Walmart prefers clear, benefit-driven content instead of keyword stuffing.
Do This:
Explain product features
Highlight benefits and use cases
Include material, dimensions, and certifications
Answer common customer questions
Use short paragraphs and bullet points
Format Example:
About This Product:
This ergonomic office chair is designed for long working hours. With adjustable height, breathable mesh back, and cushioned support, it ensures comfort for home and office use.
Features:
- Adjustable height and tilt
- 360° swivel base
- Premium mesh design
- Load capacity: 120 kg
4. Use Bullet Points for Key Features
Walmart allows key features in bullet format directly under the title. These act like “quick highlights” for buyers comparing products.
Include at least 5 bullet points:
- Highlight unique selling points
- Keep each bullet under 140 characters
- Include feature + benefit
Example:
5. Add High-Quality Product Images
Clear product images significantly boost conversions. Walmart allows up to 7 images per prod
Image Requirements:
| Type | Requirement |
| Main Image | White background (RGB 255,255,255) |
| Image Quality | Minimum 1000 x 1000 pixels |
| Angles | Front, back, side, packaging views |
| Lifestyle Images | Show real-life usage |
| Zoom Ready | Yes – sharp and fine resolution |
Avoid using watermarks, text overlays, or logos. Make sure product occupies at least 75% of image space.
6. Choose the Right Category and Attributes
Misclassifying your product is one of the biggest listing mistakes. Walmart has a detailed product category tree. Pick the most specific subcategory available and fill all attributes like:
- Material
- Color
- Size
- Age group
- Compatible devices
- Warranty
Attributes improve search filtering and increase listing visibility.
7. Use Correct Product Identifiers
Walmart requires valid UPC, EAN, ISBN, or GTIN. This helps verify product authenticity and map product data correctly.
If you manufacture private label items and don’t have UPCs, you can apply for GTIN exemption from Walmart.
Walmart is known for Everyday Low Pricing. If your price is too high compared to Amazon, eBay, or Flipkart, Walmart may suppress your listing.
8. Price Competitively
Pricing Best Practices:
- Use repricing tools to remain competitive
- Offer value bundles
- Include discounts strategically
- Avoid huge price changes frequently
Deliver the best value, not just the lowest price.
9. Optimize Keywords for Walmart SEO
Keyword optimization isn’t just for Google—it works for Walmart too.
Where to Use Keywords:
| Placement | Priority |
|---|---|
| Product Title | High |
| Key Features | High |
| Product Description | Medium |
| Backend Keywords | Available via Feed File |
Use tools like Helium 10, Jungle Scout, Keyword Tool, or Walmart Search Grid to find relevant keywords
10. Offer Fast and Reliable Shipping
Fast shipping increases your Buy Box win rate and customer satisfaction.
Shipping Tips:
- Enable 2-day shipping if possible
- Use Walmart Fulfillment Services (WFS) for logistics
- Provide accurate shipping weights and dimensions
- Avoid high fulfillment delays or cancellations
11. Maintain Inventory Accuracy
Running out of stock is a clear sign of poor seller management. Walmart penalizes this with lower search rankings.
Inventory Best Practices:
- Sync inventory using an API or integration tool
- Use buffer stock
- Track top-selling SKUs closely
- Avoid overselling
12. Add Customer Reviews and Improve Ratings
Products with reviews sell 5x faster. Encourage customers to leave reviews by:
- Providing excellent post-sale service
- Using review request emails
- Offering helpful Q&A responses
A rating below 4 stars hurts your conversions—focus on product quality first.
13. Follow Walmart Trust and Safety Rules
Make sure your listings follow Walmart Marketplace policies:
- No misleading claims
- No duplicate listings
- Avoid restricted/prohibited items
- Mention disclaimers if needed
- Follow return policy guidelines
Non-compliance can lead to account suspensio
4. Use A+ Rich Content (If Eligible)
If you are a Walmart-approved brand, use Enhanced Content to add:
- Comparison tables
- Image banners
- Feature blocks
- Lifestyle visuals
This increases customer trust and reduces return rates.
5. Regularly Optimize and Update Listings
Product optimization isn’t a one-time task. Analyze:
- Click-through rate (CTR)
- Conversion rate
- Impressions
- Buy Box percentage
Update keywords, price, titles, and images regularly to stay competitive.
Conclusion
Walmart Marketplace is a massive opportunity for sellers who want to grow their eCommerce brand in the US market. But success comes only when you focus on high-quality product listings. Every detail matters—from titles and descriptions to images, pricing, SEO, and inventory management.
